Sony Pictures Entertainment
As part of the Motion Picture Group, I contributed to digital, social, influencer, and international campaigns across the theatrical slate.
Karate Kids: Legends
Caught Stealing
I Know What You Did Last Summer
A Big Bold Beautiful Journey
28 Years Later
GOAT
10+
Digital Accounts Across Platforms
15+
Global Theatrical Campaigns
5M+
Scaled Follower Content Reach
Campaign Scope:
Social-first creative developed in support of global theatrical releases across digital and social platforms. Talent-led content, premieres, press junkets, influencer activations, podcasts, and publicity efforts.
Selected Creative Assets I Contributed To:
Global Theatrical Content Across Marketing Campaigns
(Click the images to explore links to my work)
POV Moments
BTS Captures
Talent Spotlights
Content Teasers
Podcast Assets
Trailer Highlights
Beyond the Core Work:
Strategy → Insight → Creative
Creative Concept Ideation
Translated narrative themes, cultural moments, and audience insights into platform-native creative concepts supporting campaigns across releases.
Digital Platform Analysis
Evaluated emerging digital platforms and audience behavior to translate cultural signals into actionable strategic marketing recommendations for studios.
Mapped talent presence, competitive positioning, and cultural trends to inform audience-first strategies supporting major theatrical film releases globally.
